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My Story


I lead Brand + Culture efforts forHabits at Work.

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My Story


I lead Brand + Culture efforts forHabits at Work.

My creative mindset fuels the way I build brands and businesses -- always keeping experience, authenticity and value in mind.

I am passionate about making time for play and creation, and the majority of my life outside of work is spent knitting, coloring, reading, playing with my dogs, ingesting as many Americanos as humanly possible and working out at my local CrossFit gym (3% body fat loss in 2015!).

With 10 years of experience in integrated marketing, brand and business strategy, I am a self-titled intrapreneur who specializes in quietly (and sometimes not-so-quietly) building things behind the scenes.

Prior to joining Habits at Work, I founded the creative firm, Kindred Labs, where I worked with startups and big businesses to clarify their purpose and bring their vision to life in the form of brand and business strategy.

Previously, I was a senior strategist at Health Brand Group, where I consulted with companies in the health and wellness industry to align their vision and channel their efforts into building and evolving authentic brands. As marketing manager at KLS Edition, I developed and led integrated marketing efforts for B2B consulting firms.

Prior to KLS Edition, I dabbled in social media consulting, interned for Interweave Press, and worked as an associate product manager for a rapidly growing affiliate marketing company.

From 2009-2012, I was a Center for Applied Innovation Fellow, and diligently worked to develop the Invent for Humanity Technology Transfer Exchange Fair.

In 2011, I helped launch The Wool Dispensary, a small independent yarn dyeing and design firm, using Kickstarter.

As a knitwear designer, I was published in Malabrigo Book Three. My complete knitting design portfolio can be viewed at BreeanElyse.com

I hold a Bachelor's in Fashion Merchandising (Entrepreneurship minor) from the University of Akron, as well as a Master’s in Public Relations and Advertising from DePaul University.

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Work Experience


Work Experience


BRAND + CULTURE LEAD: Habits at Work | Chicago, IL | March 2015 - Present

Business as usual is unhealthy. We're on a mission to create lives that work and businesses that flourish, through the practice of positive habits.

FOUNDER + LEAD STRATEGIST: Kindred Labs | Chicago, IL | March 2014 - March 2015

We are a group of strategists, designers, writers, creators & makers on a mission to help startups & small businesses find clarity, get focused and start taking action.

SENIOR STRATEGIST: Health Brand Group | Chicago, IL | May 2012 - FEBRUARY 2014

Health Brand Group (HBG) cultivates the brands that endeavor to change the health of the world. Driven by a passion for strategy, an obsession with innovation and a view of healthcare that only an insider can have, we create and reinvent brands that unite cultures, inspire loyalty and contribute to the greater good of the world. We help health brands mean something.

MARKETING MANAGER: KLS Edition, LLC | Chicago, IL | June 2009 - April 2012

Managed multiple roles and responsibilities while interfacing with C-level executives, including project management for the redesign and creation of several websites; the rollout and management of those sites using Drupal and Wordpress; and the ideation, development, management and execution of IMC campaigns for multiple clients.  

  • Effectively managed the development and execution ofsimultaneous projects across both print and digital mediums, including website design and development, email campaigns, social media, public relations, and collateral materials, such as banners, brochures and premium items
  • Developed an easy-to-navigate archive structure for industry data on PatentRatings.com, allowing for better measurement of the consumption of this information
  • Introduced social media and thought leadership publishing as part of an integrated marketing strategy designed to increase inbound website traffic
  • Brainstormed and presented new-to-the-firm digital strategies, including microsites, e-books, reputation management via social media, and blogging
  • Collaborated with sales team and managing directors across multiple business units to create and execute business development strategies, outreach programs, event communications and company events
  • Managed and tracked budgets for multiple industry events, trade shows and firm special events
  • Coordinated trade shows and special events – research, vendor relations, booth design, event site management, promotions, email campaigns, and collateral development

CONFERENCE ORGANIZER: GTIF & Invent for Humanity Events | Chicago, IL | Aug 2010 - April 2012

The LESI Global Technology Impact Forum (GTIF) and Invent for Humanity events brought together more than 170 attendees representing 25+ NGOs (including the International Chamber of Commerce, the World Intellectual Property Organization, and the World Trade Organization), non-profits, technology developers and licensing professionals, for a two-day conference focused on the impact of intellectual property and technology transfer on a global scale.  

  • Directly managed the development and coordination of program content and speakers for both two-day events
  • Developed IMC strategy and managed production and execution of all public relations, website development, email marketing, direct mail, and social media outreach 
  • Ideated and managed the creation of the Invent for Humanity online community, using the Ning platform
  • Worked within a limited budget to identify, solicit and underwrite sending 16 representatives from non-profits to the Invent for Humanity event in Geneva, Switzerland
  • Singlehandedly moderated the entire two-day Invent for Humanity conference program content, kicking off the event with a presentation of my own
  • Acted as networking liaison among all participants of both GTIF and Invent for Humanity events 

SOCIAL MEDIA CONSULTANT: Healthcare-Focused PR Firm | Chicago, IL | April - June 2009

Developed a social media strategy with the purpose of building awareness for a CPG product that had been experiencing stagnant sales for many consecutive years. The web presence was aimed at an unknown demographic for the company and the product – females aged 15-35. A strong web presence was leveraged in order to increase awareness and provide coupons for product trial. Brand outreach was achieved using Facebook, Twitter and YouTube. A consistent message was used across all public relations, advertising and internal corporate communications efforts.  

ASSOCIATE PRODUCT MANAGER: Infra-Strategy (now Total Attorneys) | Chicago, IL | Sept - Dec 2008  

Navigated ever-changing responsibilities, encompassing multiple aspects of product management and social media marketing.  

  • Managed the development of a Facebook application – Peerviders, as well as several other web applications
  • Researched, developed and executed an integrated marketing campaign focused on building awareness for the company’s Facebook application
  • Wrote copy and created wireframes for several web applications and platforms 

MARKETING ASSISTANT: KLS Edition, LLC | Chicago, IL | Sept 2007 - Sept 2008

  • Successfully managed the development of the Concept Car(d) Challenge promotional card game prototype for General Motors to be distributed at major U.S. auto shows
  • Managed the planning, budgeting and coordination of program tours for the LES Annual Meeting
  • Performed market research and competitive analysis across multiple projects
  • Worked hand-in-hand withmultiple contractors, including graphic designers
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Recommendations


Recommendations


As a Marketing Manager for KLS Edition, June 2009 - April 2012

"The technology team worked extensively with Bree and the marketing team and always found it to be an enjoyable and highly collaborative process.   Bree was always organized and very creative.  She was happy to take on any new challenge and offered up great new ideas to help drive the platform forward.  I am hopeful I will will work with her again in the future." - Jason Cohen, Experienced Technology Executive

 "I closely worked with Breean at ICAP Ocean Tomo. She is an exceptionally bright marketing professional with an eye for detail. For all the projects where she worked with me she was highly dependable and always on time. Breean is is very creative and is a self starter. On the projects related to writing marketing executive summaries for technology portfolios she did a great job of creating branding and utilized all of the pertinent technical information. I would highly recommend Breean for any complex marketing project." - DJ Nag, CEO and President at IPShakti LLC 

"Bree was an absolute pleasure to work with at Ocean Tomo. She took personal pride in the quality of work she delivered, and took complete ownership of projects through completion. I hope to work with her again in the future." -Roy D'Souza, Intellectual Property (IP) Valuation Expert

"Bree is a very creative and hard working colleague. No task is too small or difficult for her and she jumps in with both feet ready to work. When it comes to effective marketing and branding -- she is the best." - Molly Keelan, Director IP Damages & Valuation, Ocean Tomo

"Bree was a great mentor to me during my time at Ocean Tomo. I acquired valuable writing and analytical skills from her that have helped me in law school. We worked closely together on a nonprofit project, Invent for Humanity, which was central to my undergraduate senior thesis and has influenced my interests in international and human rights law." - Christine Filarski, Law Clerk at Guth Reinke Law

"Bree is creative, has a focused work ethic and is the 'go to person' when tough jobs need to be completed on time, with high value add and with expert execution." - Michael Friedman, Managing Director, Ocean Tomo


As a Graduate Student at DePaul University, 2008 - 2010

 "I worked with Breean on a number of PR and advertising projects and was always blown away by her innovation, passion and creativity – especially surrounding the online and digital aspects of the projects. She is a great team player and always willing to take the time to explain a new social media platform or walk through her strategy. There were even times when she’d be teaching our professors about new marketing trends online. I look forward to the chance to work with her again." - Lindsey Schober, Communications Manager at Inland Real Estate Investment Corporation

 "Breean is a very intelligent, current, and innovative individual. I had the pleasure of knowing her through graduate studies at DePaul University having had several classes with her. I was always impressed by her ideas and knowledge of communication as well as where the field is heading. Both inside the classroom and outside she uniquely and effectively applies what she knows. Breean is well on her way to becoming a known contributor to the field." - Amanda Belo, Experienced Communications Professional, Writer and Creative 

"Breean is an extraordinary young woman. As a fellow student at DePaul University I was witness to many examples of her talent and have long been impressed by her diligence and work ethic. Breean has outstanding organizational skills. She is able to successfully complete multiple tasks with favorable results despite deadline pressure. If you are looking for someone with superior knowledge and talents in the PR and marketing field look no further than Breean. " - Morgan Lyn, Marketing & Program Associate

"I enjoyed having Breean in my communication law and ethics graduate course at DePaul.  She was a thoughtful and insightful student and will be an asset to any organization she joins.  I'm sure that she will have a long career as an ethical participant in the communications field. " - Tammi Franke, Attorney for Technology and Creative Companies

"Breean and I worked on creating an Advertising campaign together in class.  She is highly intelligent, very creative and a great team player. " - Rita Mannelli, Director of Marketing and Communications, DePaul School of Music